Volkswagen Pushes Beyond Apple and Android with ‘Ignite’ Infotainment

In the era of digital connectivity, carmakers have relied heavily on Apple CarPlay and Android Auto for in-car entertainment and functionality. While these platforms are beloved for their familiarity and app integration, they turn vehicles into data-collecting machines for tech giants.

Many automakers aim to reduce their dependency on such tech companies and retain control over their own data. General Motors plans to exclude iPhone and Android integration in its new electric vehicles, focusing instead on its proprietary software. Volkswagen is venturing similarly, collaborating with Harman to create its unique platform called “Ignite.” The “Ignite Store” by Harman, built on Android Automotive, offers Android apps with ensured safety and data protection measures. In addition, Ignite users can access exclusive car brand-specific features, creating a personalized in-car experience.

BMW and Mercedes-Benz are also working on similar platforms, hinting at an industry-wide shift. However, as Volkswagen’s “Ignite” currently doesn’t support central apps like Google Maps or Gmail, the battle for in-car digital supremacy remains fierce. The challenge lies in balancing the familiar user experience with the carmakers’ desire for brand-specific innovation and data control.