Google becomes the visionary of the aftermarket ?

Google’s new approach – just so simple?

The aftermarket is lucrative and highly fragmented at the same time. Google wants to bring car manufacturers, suppliers, wholesalers, workshops and end customers into one digital boat in the future – with an idea that is as simple as it is innovative.
The parts business certainly has potential: by 2030, aftermarket sales in Europe will grow steadily to 41.6 billion euros, while the share of e-commerce will at least double by then, according to an evaluation by the Boston Consulting Group (BCG).

Google pleads for shared ecosystem

While driver assistance systems and electrified powertrains could ensure a shift in favour of brand-affiliated workshops, the greatest weakness of the aftermarket becomes obvious in the context of digitalisation – its fragmentation. Car manufacturers, original equipment manufacturers, parts online shops, large marketplaces such as Ebay or Amazon, tyre dealers, workshops and routing platforms: They all want to make a profit. This is precisely where Google wants to come in and provide its partner network with a uniform toolbox.
Google has about 300 million searches per year for aftermarket services.

Everyone involved benefits from transparency, right?

What does Google’s automotive world look like?
– Android Auto
– Android Automotive
– and now Google Aftermarket Solution

However, according to Google: “It is not our interest to compete with aftermarket solutions as such”. Here, the focus should be on using data...